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1405 10th Street
Modesto, CA 95354

209.524.8521 Fax

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Willey's Printing Services

Digital vs. Offset

Digital printing services a completely different niche compared to offset, while maintaining equal print quality. Offset printing caters for long runs of static products - i.e. (the information on each page is the same). Digital Printing allows for extremely short runs (i.e. just a few flyers as well as for dynamic content). Digital is also a lot faster than offset, allowing jobs to be done in hours or less.

On Demand Digital Printing

Digital printing makes it economical to produce just a few items very short notice. This concept has great implications for our customers, because for the first time ever they can order only how much they need and get it just when needed. Our customers no longer have to order thousands of items in order to get prices to an acceptable level, and then store them for months as they are slowly used. ON Demand means you get what you want, when you want it.

Variable Data Printing

Our HP5500 Indigo Digital Press is perfect for variable data printing. Variable data printing is a form of on-demand printing in which elements such as text, graphics, and images are pulled from a data base or external file and can be changed from one printed piece to the next without stopping or slowing down the printing process. For example, a set of personalized letters, each with the same basic layout, can be printed with a different name and address on each letter. Variable data printing is mainly used for direct marketing customer relationship management, advertising and invoicing on self-mailers, brochures or postcard campaigns. Some additional features are being able to print on different stocks and weight, numbering, font and color change, up to 12" x 18" with full bleed, please contact us for any additional information needed!